Launching in the UK for spring 13 Italian brand Brandy Melville already has widespread distribution in its home country along with own standalone stores in the US, Paris, Berlin and Barcelona.
The womenswear brand targets a teenage customer with its basic denim, shirting and jersey range. The spring 13 collection features a wide breadth of denim shorts, from coloured hot pants to longer short styles. Chambray and gingham shirting sit alongside simple cotton vests, strapless maxi dresses and sleeveless denim jackets. Wholesale prices start at £4 and go up to £50.