Debuting at Pure was Girls on Film, another sister label to Mark Ashton’s Little Mistress.
The short-order range will be delivered in April and has a strong emphasis on separates.
Key pieces include bomber jackets with paint-spattered prints, metallic gold shift dresses and shorts, plus dresses and pencil skirts featuring floral, animal and abstract prints. Wholesale prices range from £8.80 for a cami vest to £32 for outerwear, with a 2.5 mark-up. Graphic-print T-shirts, which come in packs of seven for £22, have a 3.1 mark-up.
020 3617 7668