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Pure London Autumn 14 - Humanoid

Returning to Pure after a seven-year absence, Danish womenswear brand Humanoid took a more feminine direction for autumn 14, with separates key.

Maggie Smart, sales director at its UK agency Macandi, said: “Scoop showed there was an appetite for a premium trade show. But Pure offers more space, and the product needs that to be able to breathe.” Among the brand’s bestsellers are a 1960s-style orange wool dress (wholesaling at £92), a textured grey wool knit (£84) and a striped pencil skirt made from recycled plastic (£54.

020 7242 3734

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