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Pure London Autumn 14 - Sinéquanone

This French brand, which operates four drops per year, showed its autumn and winter collections at Pure.

Each season it works with a new print theme and for autumn 14 this is military, with various takes on camouflage in khaki and navy shades. The brand is aiming for a slightly younger aesthetic this season, with key pieces including wrap-style mini-skirts and fur gilets. A standout rabbit fur gilet comes in a caramel ombré style, wholesaling for £150. Represented by TCA Showroom in the UK, other wholesale prices include printed skirts for around £34, dresses at about £30 and leather jackets, which are always a bestseller, at £126.

020 3432 6385

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