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Pure London Bestsellers – Charli London

Charli London shows Drapers some of its most popular pieces for autumn 14

This premium jersey and knitwear brand said buyers were looking for new shapes and greater texture in the pieces they were picking up, alongside perennials and basics.  

Bestsellers so far include two poncho styles, which wholesale for £55 and £56 respectively, a zip feature jumper (£52), a classic shirt (£39) and lilghtweight jacket (£52).  Sales are handled in house.

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