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Pure London Bestsellers - Joules

Lifestyle brand Joules talked Drapers through its perennial bestsellers and some new innovations for autumn 14 that are flying off the shelves.

Joules is introducing newness through a new print available in a number of styles (dress £20.80), and is also offering a range of items with fabric innovations, such as this dual fabric top (viscose and jersey, £16.65), a quilted gillet with jersey (£29.95), a textured tunic (£31.25) and the most expensive piece in the collection - Scottish wax trench coat (£104.15).

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