Occasionwear brand Ariella returns to Pure London with its premium label Ariella Couture, which launched in 2011.
Popular at red carpet events, Ariella Couture looks to old Hollywood glamour and body-conscious cuts with its range of limited edition gowns. Silks, satins, embroidery, lace and embellishment feature on dresses in various lengths. Wholesale prices range from £120 to £500.
- Boutique, J119