London College of Fashion graduate Emile Carr’s brand makes its Pure London debut this season.
The spring 14 range is influenced by pop art and fuses bold cerise, deep indigo and ice whites with technical fabrics including sporty neoprene. The 25-piece range incorporates architectural folded detailing, contrast finishes and neat lace panels. Wholesale prices range from £59 to £105.
- Directional Edit, M16