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Pure London Spring 14 Preview: Penn & Ink Brooklyn New York

This US contemporary brand is new to Pure London this season.

Its spring 14 collection is an easy but sophisticated selection of pieces including blouses, dresses, trousers, tops and tunics with a worn-in feel. The brand launched in 1961 when New York tailor Stanley Ink joined forces with young fashion designer Maureen J Penn to combine high-quality craftsmanship with a modern aesthetic. Wholesale prices range from €20 to €120 (£17 to £103).

  • Directional, K34

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