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Pure London

Print, colour and embellishment were top of the agenda at womenswear show Pure London, as buyers spent the remains of their budgets at one of the season’s final trade fairs.

Mrs Pomeranz. Contact: Mrs-pomeranz.com

Mrs Pomeranz - Contact: Mrs-pomeranz.com

In addition to the traditional format, the show introduced a kidswear area with brands including Firetrap Kids and More Stories, which showcased plenty of print and embellishment. The Spirit section housed young fashion brands including new labels Beloved and Klushka, while a great selection of footwear also featured, the relaunched Dolcis collection a particular standout. Lingerie brands including Ultimo, Chantal Thomass and Velda Lauder Corsetiere were among those to make their Pure London debut. Turn the page for Drapers’ picks from the show.

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