Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Pure London

Print, colour and embellishment were top of the agenda at womenswear show Pure London, as buyers spent the remains of their budgets at one of the season’s final trade fairs.

Mrs Pomeranz. Contact:

Mrs Pomeranz - Contact:

In addition to the traditional format, the show introduced a kidswear area with brands including Firetrap Kids and More Stories, which showcased plenty of print and embellishment. The Spirit section housed young fashion brands including new labels Beloved and Klushka, while a great selection of footwear also featured, the relaunched Dolcis collection a particular standout. Lingerie brands including Ultimo, Chantal Thomass and Velda Lauder Corsetiere were among those to make their Pure London debut. Turn the page for Drapers’ picks from the show.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.