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Pure: Lucy Paris

Women’s young fashion brand Lucy Paris has upped the number of party dresses in its range in a move to target a younger consumer.

Long chiffon maxi dresses are key to the spring collection with gowns coming in nude, coral, raspberry, teal, lemon and aqua. The collection also consists of blouses, silk tops, blazers and printed trousers. The French brand has just 10 stockists in the UK but is looking to build its presence and so is exhibiting at Pure for the first time this season.

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