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Pure Spirit

Autumn 11


The partywear brand will show a short-order spring 11 collection inspired by My Fair Lady, featuring bows and oversized flowers on soft silhouettes. The brand will also preview an armour-inspired autumn 11 collection, dominated by golds and bronzes, and launch a jewel-coloured bridesmaid collection.

Wholesale prices: £60 to £101

Stand: She E2/F1

Contact: 01642 227344


The key look at Nümph is feminine with a retro-inspired feel that is manifested in printed dresses, embroidered knits and graphic T-shirts. Prints are mixed with block colours on single garments, and flocking, draping and pleats and Aztec prints are used. Subtle, often earthy tones dominate.

Wholesale prices: £7 to £63

Stand: She G31/F32

Contact: 020 7485 8633


Renée London makes its UK trade show debut with a collection built around body-con party dresses featuring cutouts, shoulder pads, elastic bows and its signature vintage buttons. The palette includes vibrant corals and berry tones.

Wholesale prices: £18 to £30

Stand: She F21



Forever Unique will exclusively exhibit its short-order spring 11 collection, which centres on dressed-up partywear. The Origami Opulence collection offers fitted dress shapes with embellishments, origami bust details and peplums, in vibrant tones such as coral and royal blue. A new Secret Garden range offers flirty, prom-style dresses in floatier silhouettes.

Wholesale prices: £40 to £150

Stand: She E38/G41

Contact: 0161 836 5200


The womenswear offer at denim giant Pepe Jeans is led by three main looks. Modern Heritage follows a minimal aesthetic in a palette of neutrals. English Weekend references the 1950s and the current trend for tailoring. Finally, Bohemian Deluxe looks to the 1970s - taking the trend that burst onto the spring 11 catwalks on for autumn 11.

Wholesale prices: £16 to £85

Stand: Label E70/E76

Contact: 020 7313 3800


Military dressing is interpreted in an ultra-feminine way at Firetrap. In outerwear, aviators and military jackets are worn, wrapped and asymmetric, while brushed cotton parkas are lightweight with quirky details. Skirts are volumised with tucking and drapery details throughout while trousers are drop-crotch or culotte-style. Volume is also key for tops, with the new pirate blouse leading the pack.

Wholesale prices: £8 to 90

Stand: She D58/E57

Contact: 020 8753 0313


New to the UK, Spanish womenswear brand Pilar Vidal’s 1960s-inspired collection plays with silhouettes by layering outsized tunics and dresses with skin-tight tops and trousers. Expect pleating, circle skirts and gathered necklines.

Wholesale prices: £26 to £111

Stand: She D21

Contact: 00 34 61 54 96 102

Footwear and accessories


This ethical accessories brand offers bags, wallets and laptop cases.

Wholesale prices: £34 to £52

Stand: J75

Contact: 07706 122094


1970s textiles and crafts inspired Tatty Devine’s offer.

Wholesale prices: £10 to £100

Stand: J48

Contact: 020 7739 9009


Unusual shapes and compounds, including futuristic glass heels.

Wholesale prices: £24 to £48

Stand: Fo100

Contact: 01273 724020


New to Pure London, Minnetonka’s offer includes a range of shearling boots, updated with fringing and loop and metal button closures.

Wholesale prices: £23 to £70

Stand: Fo217

Contact: 020 7278 8424


Soft, slouchy structures and tassels and buckles feature for autumn 11.

Wholesale prices: £58 to £180

Stand: J9

Contact: 00 44 1420 488552


Vintage styling includes block heels with round toes and platforms and mid-heel points.

Wholesale prices: £45 to £75

Stand: Fo335

Contact: 01273 778837

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