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Pure spring 14: Lilla P

Making its UK launch at Pure this season is US brand Lilla P.

The business has 1,000 boutiques in North America and is looking to make a splash here with a range of Peruvian cotton jersey, knitwear and woven tops, dresses and a smattering of trousers. A hero piece within the autumn collection included a printed dress, which wholesales for £56, with the range starting at £14 for basic t-shirts, which are designed to sit alongside premium jeans.

Contact: 001 212 242 7490

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