Peruvian cotton jersey, knitwear and woven tops and dresses dominate for spring 14 at this US brand, which made its UK debut at Pure.
Lilla P began life as a T-shirt brand designed to sit alongside premium jeans, but has since branched out to include pieces such as printed mid-length and maxi dresses.
Wholesale prices range from £14 for basic T-shirts to £56 for dresses. The brand is also looking for a UK distributor.
Contact: 00 1 212 242 7490