Ukulele’s edgy, directional stance set it apart from Pure’s other young fashion brands.
Sheer maxi layers sit over short body dresses for a more covered-up look, while fit-and-flare dresses come with beaded necklines. Other pieces include a metallic-weave cropped trouser and matching top, and chunky cable knits. Wholesale prices range from £30 to £55 with a 2.6 mark-up.
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