Visitors to Pure London will be able to create their own personal agenda, keep track of events and ensure they don’t get lost in the bustling aisles thanks to the launch of a dedicated smartphone app for the show.
Anyone who downloads the free app will receive the latest news on brands, trends and catwalks, and will be able to use it to plan which brands to see and speakers to watch.
The app boasts an A to Z brand list including stand number, information on exhibitors and collections, plus contact details. These can be filtered by location, section or country.
It also features a show layout including a detailed floorplan, a map of the local area and transport links.
Sarah Lawrence, event director at Pure London, said the app will enhance visitors’ show experience and aid navigation. She added: “This means that for either planning a visit, or while at the show, buyers instantly have all the information they need for a very successful sourcing, buying and learning day. With today’s hectic schedules, instant information is invaluable.”