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Spring 11

Making its Pure London debut in the Premium Hall, Italian brand Stefanel’s ultra-feminine designs use urban chic influences, such as chain detailing, to add a tougher edge. Knitwear is key to the range, from fine-gauge knits and wide-web panels on separates to chunky, double-breasted cardigans teamed with mini skirts. Draping and belts to cinch in the waist emphasise the feminine look, while colours are predominantly made up of earthy, neutral tones.

Wholesale prices: £20 to £120

Stand: Premium PH7/PH8

Contact: 020 7636 6088

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