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Q&A: The buyer’s view      

Ed Quiligotti, head of menswear at young fashion chain Bank       

Some of the denim big boys pulled out of Bread & Butter this year. Do you think that affected the show?

I think it will affect next January’s show. A lot of people may see it as the ‘beginning of the end’ for B&B. There were too many notable absences this time.

Why do you go to B&B? Why is it still important for you?

We get to see the majority of our main partners under one roof. Having all of the key people from the brands in the same place helps us to arrange meetings that otherwise may take months to organise. There is still no other trade show that can offer this level of creativity, so it remains important for us.

Did you go to any of the other Berlin shows?

What did you think of them? We had a team of buyers in Berlin, some of which took time to visit Bright, Premium and Capsule. I visited Pitti Uomo this summer for the first time in six years and didn’t feel the need to visit Premium this time.

What were your favourite brands that you saw?

For our market, I was very impressed with Beck & Hersey, Boxfresh and Criminal Damage.

I also felt Superdry had really freshened up and worked very hard on price, which we will benefit from next year.

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