The menswear collection features standout mix-and-match pieces, while fabric finish and design detail are at the forefront of Reiss’s agenda for spring 11.
The collection is bohemian and not overly masculine. Instead, slim-fit chinos are rolled above the ankle and styled with muslin loose-fit shirts, soft tailored jackets and scarves. Knits are medium in weight but oversized. The palette has a natural vibe, with caramel and creams underpinned by deep blues, a baby pink and chocolate brown.
- Washed-out blue knee-length shorts
- Chocolate brown chinos
- Tailored 2sb blazer
Right for the market?
Menswear director James Spreckley says: “We understand our customer knows how to dress and is looking to harness their personality rather than be [prescribed to].
It is refreshing that menswear retailers are acknowledging the sophistication of their customers.
As a result Reiss has developed a collection that - similar to Topman this season - does not slavishly interpret trends but instead offers loose themes.
On offer are key basics, quality pieces for a layered look, intelligent pattern cutting on shirts and jackets and design details such as double-button envelope pockets, grandad collars on shirts and urbane accessories.