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Reiss Menswear

Spring 11

The look

The menswear collection features standout mix-and-match pieces, while fabric finish and design detail are at the forefront of Reiss’s agenda for spring 11.

The collection is bohemian and not overly masculine. Instead, slim-fit chinos are rolled above the ankle and styled with muslin loose-fit shirts, soft tailored jackets and scarves. Knits are medium in weight but oversized. The palette has a natural vibe, with caramel and creams underpinned by deep blues, a baby pink and chocolate brown.

Key pieces

  • Washed-out blue knee-length shorts
  • Chocolate brown chinos
  • Tailored 2sb blazer

Right for the market?

Menswear director James Spreckley says: “We understand our customer knows how to dress and is looking to harness their personality rather than be [prescribed to].

It is refreshing that menswear retailers are acknowledging the sophistication of their customers.

As a result Reiss has developed a collection that - similar to Topman this season - does not slavishly interpret trends but instead offers loose themes.

On offer are key basics, quality pieces for a layered look, intelligent pattern cutting on shirts and jackets and design details such as double-button envelope pockets, grandad collars on shirts and urbane accessories.

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