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Spring 10


Reiss keeps its clean lines and reinvented classics at the core of its range for spring 10, but with a renewed focus on nipped-in, high-breaking db silhouettes on khaki, brids eye grey and blue denim-look cloths. While on the whole the range clings to classic shades of silver-grey, navy and black – and uses contrast buttons – there are pops of apple green  and bright cyan on tailored shorts while a dusky pink jacket adds a Euro-feel. The 1971 range – which will comprise 22% of the Reiss product in spring 10, ramped up from the previous 15% - focuses on denim and workwear style garments with denim pea coats, chambray shirts, madras check shorts and washed down leather biker jackets all resembling Japanese engineering. Across the main and 1971 ranges a touch of utility detailing creeps in with techy fabrics and drawstrings.

Key pieces

  • Shawl collared slim fit mac
  • 8db khaki jacket with high breaking peaked lapel
  • Blue cotton four pocket safari shirt with cuffed sleeves
  • Denim pea coat in the 1971 range
  • Brown knit with biker-style crossover zip in 1971 range

Right for the market?

This is more of the same from Reiss, so yes. This is a retailer sticking to a trusted formula of taking classic looks with a refined sensibility and giving them gently tweaks each season. The use of a slightly slimmer block on tailored separates may preclude some customers from buying into the look and a few clashing pastels are more adventurous but with most pieces sticking within a man-friendly spectrum of blues and khaki browns, this is a commercial look.
The prices are in line with the current collections in store, with suits from £295 to £425, casual trousers from £75 and shirts and knits from £69. Ties are £39, blazers £195 and shorts £59.

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