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River Island Menswear

Spring 11

The look

River Island delivers a raft of clear menswear trends with safari, preppy tailoring and sportswear leading the way.

The collection is stripped back with minimal embellishment and surface application. Instead, fabric treatments such as crumpled-effect cotton and acid-wash denim add interest, giving the collection a rugged and distressed appearance.

The collection is awash with sandy, desert tones blended with olive greens and grey. Safari is the biggest trend and this is reflected in the muted palette, but also in the silhouette via cargo shorts, linen trousers and a khaki utility vest. There is minimal use of prints, with stripes and the occasional check shirt making a showing. Stripes are used in interesting configurations and are placed well on garments - contrasting collars and cuffs on shirting is one example.

Key pieces

  • Sand-coloured crumpled mac
  • Hooded leather gilet
  • Chinos with rope belt

Right for the market?

A level of consistency in the River Island handwriting pulls the collection together. Trends are tiered in both an accessible and directional way, meaning a broad range of customers can buy into the looks. Standout design details such as a skinny rope belt and wooden sew-through buttons on blazers add the impression of value.

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