Overall, it is a preppy aesthetic diluted with a business traveller theme that informs Tu’s menswear. With its sights set on a 35-year-old plus consumer, this means softly washed cotton Oxfords and linen blend shirts teamed with cotton chinos and five-pockets for a super-relaxed and lightweight look. Mostly this is a story of neutrals and soft pastels, with a rainbow of washed down polos and pastel V-necks but black and white linen blend shirts and a black and white gingham half-sleeve bring in a cooler, more contemporary, feel. The anchor piece on show was the linen suit, which, when teamed with the panama hat and boat shoes look set for budding Alan Whickers. Tailored Madras-check shorts and knee-length combats and denims sit with bright and bold boardshorts to add a youthful injection to the range. The checked cotton shirts, striped pique polos and chambray shirt all look commercial wardrobe updates.
- Chambray shirt
- 2sb Linen suit
- Madras checked tailored shorts
- Linen blend shirts
Right for the market
This is a gentle look that will not shock any of Tu’s customers but may just gently surprise them. The preppy aesthetic is a consistent seller in menswear and this summery update looked commercial and ripe for plucking from browsers – assuming the price is tempting enough and fans of Marks and Spencer’s Blue Harbour are promiscuous enough to dabble elsewhere.