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Scoop International Preview: Samantha Cradock

Q&A: Samantha Cradock, director of agency Brand Studio.

What brands are you taking to the show?
We will be in the Phillips Gallery, and are taking Laurèl for the third season and Turnover for the second.

Do you think it will be busy?
Yes - it’s a fantastic show and has been building its success season on season. It’s a cool atmosphere so you don’t feel you’re working.

What should buyers look for?
From a category perspective, dresses continue to be really strong and the eternal request for dresses with sleeves in a modern, relevant way - that cover without resorting to a traditional cap or full-length style - is the most common. The show is perfect for inspiration for fresh ideas, collections, merchandising, presentations and showcasing.

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