These up and coming labels turned the heads of buyers looking for something different
The sister brand of well-known Danish label Second Female is aiming to extend its independent stockist base. Boyish cotton shirts and tough leather biker jackets sit alongside printed lightweight blouses and textured leather miniskirts for a minimalist Scandinavian vibe. Clean lines and a focus on textured finishes set it apart.Wholesale prices range from £17 for jersey T-shirts to £100 for leather biker jackets.
07970 486 112
After a soft launch for autumn 14, this is the first full season for Neue, created by London College of Fashion graduate Alice Tibble. It offers about 20 pieces and features subtle prints inspired by the work of Arts and Crafts textile designer William Morris as well as bolder monochrome florals. A blush pink shorts suit and a colour-blocked shift dress show Tibble’s keen eye for tailoring. Wholesale prices range from £75 for tops to £190 for dresses.
020 7253 6092
This Italian knitwear brand is hoping to add to its four UK stockists. The 65-piece resort 15 range, which it showed at Scoop,
is only its second pre-collection to date. Aimo Richly, which also has a men’s collection, works with a mixture of combed and carded yarns, offering a combination of textures across pieces such as jumpers, skirts and dresses.
Colour blocking in bold shades ensures pieces stand out. Wholesale prices range from €30 (£24) for a tank top to €180 (£143) for a trench coat.
+39 02 367 549 50
After pulling out of the UK in 2012 to focus on international markets, this British handbag label - now based in Bali - has returned to its home market. Its resort 15 range sees it playing with “avant pop”, according to designer Katie Smith, using bold colours and quilted leather for a tougher, biker feel. Monochrome slogan bags are eye-catching, while fabric-mix pieces feature details such as woven shoelaces. Wholesale prices range from £110 for snakeskin styles to £150 for hand-printed silk bags with brass frames.
+62 81337 396 567
Ash Studio Paris
Footwear label Ash was founded in 2000, but has now created its first clothing collection, Ash Studio Paris, comprising about 110 pieces. Leather, denim and neoprene are offset with a girlish palette of pink, grey and monochrome. Pieces include ripped boyfriend jeans, a mesh hoodie and a boxy navy blouse with a subtle camo print. In footwear, slip-ons remain a focus, with python a major print. Wholesale prices from £25 for T-shirts to £220 for leather jackets. Shoes are £33.50 for lace pumps to £105 for biker boots.
020 7323 1020
Having Beyoncé wear a self-bought outfit in a video has done no harm to the kudos of Navy, which is designed by London fashion stylist Greg Lang. He started selling the vintage-inspired collection - which uses lots of lace and embroidery -
at a weekend market in Shoreditch in 2006 and it has been sold in Topshop’s Oxford Street flagship since 2008. Making its show debut at Scoop, Navy has now opened its first 15 or so independent accounts. Despite its colour-led and masculine name, the range is very feminine and is made only in white, cream and black. Sales are handled in-house by Mel Giltrow (née Martinez), who has returned to the fashion business after a five-year break. Wholesale prices range from £15 for a vest to £30 for a dress.
Making its Scoop debut, Italian jeansmaker Tramarossa showed its never-out-of-stock programme of five styles in six washes, plus its 40 or so seasonal styles. Each pair is delivered in a zipped, perfumed bag and small numbers and letters are provided to allow initials to be put on the tab pocket.
Gant’s younger men’s sub-brand has now launched a womenswear line, reinterpreting some key styles such as blazers and shirts. Blue tones are popular across pieces such as a shorts suit, while more feminine styles like silky playsuits also feature. Wholesale prices range from £13 for jersey basics to £111 for blazers.
020 7012 1420