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Today at Scoop: Bleulab

Scoop upped its denim offer this season with the introduction of premium US denim brand Bleulab, which is known for its innovative reversible jeans.

The label’s spring 13 offer includes on-trend neon brights and bold prints, with baroque, floral and paisley styles, complemented by a selection of jeans in a more muted palette.

Wholesale prices: £88 to £110

Contact: 0207 323 6652

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