Scandinavian countries have a reputation for high-quality outerwear, and Norwegian brand Serac, founded by Tore Mortvedt, former lead technical designer for Helly Hansen, is the latest name on the scene.
Online sales have been a reliable retail growth story for close to two decades, but new figures reveal a slowdown. Does this signify a levelling-out of sales online? Where will growth come from for pureplay and multichannel retailers? Drapers finds out.