Amelia Haywood, Creative director
Design Prints are the focal point of the collection and inspiration for spring 14 centres around bold patterns mixed with floral and micro ditsy prints. One of our strongest themes for the season, Secret Garden, looks to update our classic styles with new details to appeal to our laid-back, confident customer
Colours Confident brights in shades of greens, blues, lemon and pink sit alongside vibrant scarlet and popsicle pinks. Navy and creams rein in the brights to create a fresh and summery palette
Fabrics Fabrics are flowing and easy to wear, ranging from fluid jersey and viscose blend qualities as well as woven rayons and textured knits
Silhouettes The silhouette is cross-seasonal and focuses predominantly on relaxed tunic styles for the Amari customer. Styles are updated with gathers, pleats, smock detailing, bellow front pockets, gathered back details and key-hole openings. Kaftan shapes also feature.
Prices Wholesale prices range from £7 to £21.