Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Seasons Preview: Brutus

Jonathan Freedman, Owner and creative director 

Design A key design theme is the British suedehead look from the early 1970s. The look is softer than the skinhead look and the idea is that the wearer is immaculately smart and fits in anywhere, yet has a working-class edge. It’s all about attention to detail. It’s a non-exclusive yet aspirational look, which came from American Ivy League clothing but was adapted for British city living. This is classic men’s style that needs to be worn with old-school confidence and a cheeky smile.

Colours We went for some bold tartan checks and lots of rich colours.

Fabrics Our customer wants a sharp, hard-wearing and easy-care shirt so we’ve developed a poly-cotton that is breathable and will still look fresh at the end of a big night out.

Silhouettes The silhouette is slim-fit, which is young yet classic, and the best-fitting shirts with a high button-down collar.

Prices No change.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.