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Seasons Preview: Ganni

Ditte Reffstrup, Creative director

Design We wanted to capture the perfect Hollywood glamorous hippy, so we looked towards Faye Dunaway, especially her Bonnie and Clyde era and the 1970s. She mixed luxurious Hollywood style with the free spirit of the time.

Colours Classic black and cream are the basics. Strawberry red, army green, strong chilli, taupe, mauve, classic navy blue and green add a sophisticated, almost botanical layer. Prints go from powerful botanical to delicately hand-drawn rose prints.

Fabrics Goat leather, printed cashmere, heavy embroidered Tencel and seersucker silk. 

Silhouettes We focused on the female figure, accentuating waist and chest for an understated sexy look. Several styles have shoulder pads to accentuate an often overlooked feature.

Prices We’ve broadened our price variation, and this will continue over the next couple of seasons.

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