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Seasons Preview: K-Way

Francesco Bruno, K-Way global creative director

Design Behind all our designs we have our five touch points: Classic, Modern, Technologic, Functional and Colour. Then we have strategic styles in terms of carry-over that are transformed by changing the fabrics. We call this “the mould concept”. I think the most popular will be the one I like least! Inspiration came from summer: women in dresses in some cases, and generally from what is around me, it could be an object or a phrase.

Colours Flame orange, coffee black, navy blue.

Fabrics Among the new fabrics my favourites are lightweight and highly breathable polyester ‘flammè’ and a nylon enzyme-washed fabric.

Silhouettes The silhouettes are mainly our classic styles (the Leon and Claude). These have changed very little since their conception. They are very important to the K -Way brand.

Prices A few styles are a little more expensive than the previous collections.

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