Luke Roper, Creative Director
Design ‘Gimme Shelter’ and ‘Techno Mania’ are the key themes for spring 14. Both stories, although poles apart, have a great synergy and allow me to work and experiment with diverse fabrics and imagery. They also offer a distinct colour palette for merchandising in store.
Colours Woodland green, Blue Vein and Dark Berry feature strongly in our collection this season helping to give the range a real lift and they look brilliant in our newly developed technical fabrics. As for prints, the brighter the better! Geometrical patterns, broken stripes and strong imagery play a big part.
Fabrics We have been working with a small mill in the Far East for the past eight months which has enabled us to develop our own very special technical bonded fabrics. One of our key fabrics will be Striped Tech Nylon with a bonded backing and multi logo repeat print. As well as adding further depth to the range of product and fabrics we offer, it also allows us to add a high performance element to our clothing.
Silhouettes We have used classic silhouettes this season but given them a new dimension through the choice of fabrics, detail and colour.
Prices No change, we are sticking to our competetive pricing structure.