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Seasons Preview: Minimum


Anne Louise Faurholt, Design manager female

Design The sports/street look is important for our market at the moment. Also, I love when you “suit it up” by using same all-over print for both bottom and top. Details such as applications and embroideries have also been an important trend for this collection.

Colours The colours of the collection are very neutral aquarelles, mostly in blue tones, but mixed with other bright colours in graphic prints.

Fabrics Structured fabrics are must-haves. It works perfectly for outerwear, but also the feminine dresses and blazers. Qualities like leather, silk and cupro achieve a more grown-up look.

Silhouettes Bomber jackets and other “in-between” jackets are a product group that will be among the bestsellers. Also our new buffalo structured leather jacket is very cool and has great character.

Prices We work very hard on our pricing structure every season to make sure it is competitive with great margin.

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