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Seasons Preview: MQT

Merv Setoudeh, Brand manager

Design Each season we’ve been evolving MQT’s style by defining what the brand is, learning what our customers want, and offering them something forward-thinking, on trend and at an affordable price. We’ve developed the brand’s strengths, resulting in a more concise, refined collection and a stronger brand identity.

Colours For the denim collection, there is a heavy focus on ocean blue; all the washes will explore the depth of delft blue and the lightness of well worn, including salt washes and sanded finishes, all with a natural wear and timeless appeal.

Fabrics We’ve condensed the collection to seven key fits, offering a range of washes, distresses and finishes, each diverse enough that they appeal to all men across the board.

Silhouettes The new spring 14 collection is comprised of seven different fits, including vintage slim, super slim, skinny fit, bootcut, regular 16” hem, drop crotch and tapered drop crotch.

Prices Prices remain competitive and we still offer a three-times mark-up.

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