Graeme Gaughan, Creative director
Design We base a lot of our collections around print. For spring 14 we looked at a lot of old holiday snaps from myself and other friends of when we were 16 or 17 and taking those first holidays without the family. These are loose references which we worked within our own photography and vintage images and then spread across the collection.
Colours Beaches and sands were key references in the palette, mixed with our traditional monochrome offer. We also now tend to add a splash of colour to highlight the collection and this season that will be a softer aqua green.
Fabrics We work in the most part in jersey and washed cottons. We added leathers and nylons on outerwear last season, and will continue this with suede also introduced.
Silhouettes We’ve developed our own unisex silhouette over the last two seasons which we are known for now.
Prices No change.