Sean Gormley, Head of design
Design Denim Performance updates Wrangler’s legacy of functional clothing, and this season’s theme is to keep cool. Wrangler also celebrates the 25th anniversary of its iconic regular fit, Texas, by launching a super-tough version. In women’s, Wrangler Denim Spa moisturises skin as you wear your jeans.
Colours Wrangler’s key colour palette in spring 14 is called Proud to be Blue. An expanded blue range from deep, dark indigo through to electric blues and turquoise embodies the trend. A Western theme is evident in all-over prints.
Fabrics For Denim Performance, Wrangler has created a denim fabric called Coolmax, which wicks moisture away from the body. For the 25th anniversary edition of the Texas, a fabric called Toughmax is introduced, which is much stronger than typical denim.
Silhouettes The straight silhouette for men leads the way, while in women’s the mid-rise skinny fit is key.
Prices No change.