Drapers speaks to Jas Aytan, director of Boy London at Seek.
How’s day one been for you on your stand?
We’ve had a good start, we’ve taken orders from a European and two Asian existing accounts already.
Why did you choose to exhibit at Seek?
We were at Bread & Butter for three seasons, then we moved to Seek and this is our second season here at Seek. I think Seek feels more intimate. You can easily visit every stand. It feels like there’s no discrimination between brands – it doesn’t matter whether you’re writing a small order or one for hundreds of thousands of pounds, each brand is given equal space on their stand.
What’s next for you guys?
After Berlin we’ll look for more trade shows. We’re thinking about going to one of the trade shows in New York and to Las Vegas potentially next season.