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Short order: Chella

New short-order womenswear brand Chella has launched with a spring 14 range selling now for a February delivery.



Liverpool-based Chella targets women aged 15 to 24 with fun, feminine pieces including this off-the-shoulder playsuit. Chella is the brainchild of John Quinn, former chief executive of Liverpool womenswear retailer Fashion Finder, which closed last April. Wholesale prices range from £8.90 for a top to £19.60 for dresses.

07841 471200

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