The show’s young fashion and short order area made a welcome return to Olympia this season.
Young fashion brand Sugarhill Boutique has started designing its own patterns with a vintage-inspired print and a Las Vegas-themed print among those used on pieces for autumn 12. Following successful sell-through on knitwear for autumn 11, the brand has introduced more knitwear into the range for autumn 12.
Prices: £18 to £25
Contact: 01273 911393
Kat Von D
LA tattoo artist Kat Von D of US TV show LA Ink has launched her eponymous brand into the UK for autumn 12. The brand debuted in the US for autumn 11, and its collection comprises outerwear and knitwear. The artwork that Von D uses for her tattoos is reproduced in the lining of some garments.
Prices: $44 to $270 (£28 to £172)
Contact: 00 1 561 623 7275
Prom-style dresses have been introduced for autumn 12 at young fashion brand Iron Fist, which also continues lines from previous seasons including sequin tank tops featuring Iron Fist’s signature prints. The brand has increased its knitwear offer as well as introducing three styles of faux-fur coats in pink, green and turquoise.
Prices: £10 to £70
Contact: 01202 338500
A Postcard From Brighton
Short-order label A Postcard From Brighton has introduced a separate knitwear label for spring 12 under the name WWUL (Wear What U Love). WWUL will feature a range of brightly coloured knitwear pieces, some of which are fairly lightweight, including cropped jumpers and cardigans.
Prices: £7 to £20
Contact: 0116 276 6856
French short-order brand Molly Bracken is looking to increase its stockist base with its spring 12 collection, which will be available from the end of February. Some of the brand’s best-selling styles have been updated in new colours for spring 12 including red, black, green and grey.
Prices: £12 to £27
Contact: 020 8349 7287
After its most successful season to date for autumn 11, this Yorkshire-based dress brand is hoping to replicate this for spring 12. The collection exhibited at Pure London will be available to stockists in the next two to three weeks and features a range of occasionwear pieces which the brand is producing to appeal to a wider age range.
Prices: £46 to £135
Contact: 0845 652 2299