The key spring 14 looks from the catwalks and showrooms that buyers should be backing now.
Sweet and sugary
A palette of pretty pastels including soft mint green, dusty baby blue, candy floss pink, and pale lilac and lemon feature on a host of silhouettes and styles this season, which makes this trend suitable for the young fashion or mainstream markets. Coming as all-over colour blocks or as more subtle placement panels means you can buy deep or simply nod to it, targeting a wider selection of shoppers. It also works well alongside the overriding white trend.
Spring fashion is often dominated by flower motifs, but brands push the perennial favourite into new directions
for spring 14. Three-dimensional appliqués bring flowers to life, while beaded, sequined and embroidered floral embellishments give a luxurious spin to basics. If this luxury move isn’t right for you, look to pieces that combine prints with small touches of embroidery or appliqué - this is a smart way to bring newness to florals while keeping price points accessible.
See it through
One of the biggest fabric trends this season is for all things transparent - a directional statement that can work across the market. There are peek-a-boo panels or translucent inserts on shirts, skirts and dresses - ranging from totally sheer to more modest semi-see-through options. Other designers are opting for oversized cut-out lace and broderie anglaise to give that airy, holey look. Sure to be big for the younger, more fashion-forward end of the market, the trend can work for the mainstream with sheer or cut-out trims or overlayers of sheer and lace.
Thanks to our unpredictable weather, lightweight transitional jackets are top of the agenda for spring. One of the most commercial is the zip-through bomber jacket. Athletic fabrications like mesh or neoprene lead the way with a sporty direction, while soft silky versions à la Jonathan Saunders offer a girly update alongside embroidered, embellished and appliquéd styles for a more luxed-up look.
All white, alright
Spring 14 promises to be a whiteout in terms of the colour palette, as designers and brands push all-white looks made up of separates or block-colour dresses. While not the most practical of colours, it will complement most skin tones and therefore appeal to a broad range of customers. The matchy-matchy styling will also push people to buy multiple items, so focus on white statement pieces as well as basics.
- Images provided by Catwalking