The RAW for the Oceans collection is debuted by G-Star for spring 15, which has partnered with textiles company Bionic Yarn to make jeans with a fibre derived from recycled plastic bottles.
Bionic Yarn counts singer Pharrell Williams among its investors, and Williams has edited the brand’s men’s and women’s ranges for the season. G-Star is also rolling out a specialist range for women, which features high-rise silhouettes, stretch denim and an emphasis on chalky summer washes.
The hand-finished Premium Destroy collection ‘destroys’ raw denim pieces using new washing techniques and hand-applied abrasions so each piece is unique.
Wholesale prices range from £30 for T-shirts to £190 for jackets.
- G-Star will show at Pitti Uomo, Magic in Las Vegas and Liberty in Paris
020 7939 0934 www.g-star.com