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Stockholm Fashion Week: Whyred

Showing one of its strongest collections to date, the Whyred man and woman are the coolest kids at the party this spring.

The brand’s signature skinny fit smartness and youthful sophistication moved in a luxed up sports direction, with casual pieces elevated by luxury fabrics, such as a sculptural oversized T-shirt remade in leather.

Key items

A short sleeve leather T-shirt, slim cut sb suits with a skinny cropped trouser, super lightweight performance coats, a loose longer line shirt falling on the knee and printed twin sets, including a bomber jacket, T-shirt, shorts and trousers for men.

Oversized leather biker-style jackets, slightly flared wider leg trousers, a metallic jacquard body-con dress and sheer organza tops layered over shirts and blouses for women.


Black, white, beige and grey are the core of the palette, with touches of blue, signature red and green.

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