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Strong second day at Danish shows CIFF and Revolver

The positive mood and busy crowds seen on day one continued on the second day of the Copenhagen trade shows, as busy stands and a consistent flow of visitors were seen across most areas of CIFF and Revolver.

“Revolver has been really good so far, the second day especially,” said Jacob Kampp Berliner, CEO and sales director of Danish menswear brand Soulland at Revolver. “People have been making orders. Some buyers saw us first at London Collections Men and are now ready to place orders here, which is good.”

“The second day has been really busy, but quietened off in the afternoon,” said Bjorn Bruun, founder of Danish brand Bruuns Bazaar. “This is a unique show with a good brand mix so I’m happy. Revolver is the most important show for us.”

Vitus Overgaard, export manager at Danish men’s and women’s label Samsoe and Samsoe, agreed. “We’ve seen everyone we need to see already. There’s been a steady flow of people and the quality has been good here. There haven’t been too many UK buyers, we saw more at Pitti, but Copenhagen is becoming more international.”

Revolver had tweaked its layout this season, introducing a maze like entrance that forced visitors to pass through every area of the ‘Revolver Village’ before entering the main room. This was a welcomed change to last season’s arrangement, where some areas were very quiet as buyers were not aware of the areas outside of the central room. However, some people Drapers spoke to did remark on the clear difference between the look and feel of the fixtures and fittings and quality of brands in the main room and those in the entrance area, meaning that both still felt very separate.

Across town, the upbeat mood of day one continued at CIFF and CIFF Raven.

“I’ve never seen such a well organised trade show, I think it will take over from the gap left by [Berlin trade show] Bread and Butter. Footfall today feels a lot busier already than day one,” said Evie Gurney, UK and international sales manager for Alexander McQueen’s diffusion label McQ, which made its CIFF Raven debut. “We currently only have 20 Scandinavian stockists, but that market doesn’t often travel to Milan so we decided to come and see them.”

British menswear brand TWC is also exhibiting at CIFF Raven for the first time and was equally impressed: “This is our first season showing but I like the vibe and openness of CIFF. There was a good surge of traffic yesterday morning and it feels even busier today.”

Kragbaek Larsen, international sales manager at womenswear label St Tropez, which is showing in the Future Classics area of CIFF, was happy with the amount of international buyers he saw on day two. “We’re always busy in Copenhagen and write a lot of orders. 40% of our business done here is with international customers. We’ve seen quite a lot of buyers from Ireland and found three new customers from the UK here already.”

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