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Surf’s up!

Selfridges is opening a Surf Shack pop-up shop within its men’s contemporary area.

Blood Brother

Blood Brother

Running from May 31 to June 28, the shack will celebrate everything surf-inspired and introduce five new brands into the store: Saturdays Surf NYC, T-shirt collection Aviator Nation, Hawaiian shirt brand Paradise Found, retro surf label Lightning Bolt and Warriors of Radness. The pop-up will also feature a capsule collection from Blood Brother in collaboration with surf label Fat Willy’s.

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