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Sweden fashion week snapshot

Highlights from Stockholm fashion week.


Altewaisaome put on one of the stand-out shows in Stockholm, combining masculine sartorialism with the label’s modern, directional take on ladylike elegance.

“It was about going back to the good old days and looking at how men used to dress and carry themselves,” said designers Natalia Altewai and Randa Saome backstage after the show. This appeared as bow tie details exploded into oversized shoulder wraps, hanging details on dresses and simplified blazers.

Wholesale prices range from £92 for shirts to £260 for coats.

Contact: 07525 194129

Uniforms for the Dedicated

This Swedish menswear brand offered signature smart but simple tailoring for spring 14, anchored in monochrome black but with pops of lime and forest green, sherbet yellow and a colourful kaleidoscopic marbled print. Unlined summery suiting ranged from sleek single breasted in commercial plains, directional textured and embroidered fabrics or full printed options, alongside six formal double-breasted styles. The sporty trend also appeared in hooded jackets and elasticated waist bands on trousers and shorts.

Wholesale prices range from £17 for a cotton T-shirt to £208 for a double-layer parka jacket.

Contact: 00 46 735 25 70 41


A pared back, smartened up interpretation of spring’s sportswear trend came through here, with textural contrasts including buttery leathers against organzas, heavy linens and nylons. “We wanted to combine the functional and outdoors with the smart element of tailoring,” said Jonas Bladmo, the label’s head of design for menswear. “Layered transparency and the combination of black and white is key,” continued Roland Hjort, Whyred’s head of design for womenswear.

Wholesale prices range from €23 (£19) for a T-shirt, €127 (£107) for a 100% wool blazer, up to €296 (£250) for a real leather jacket.

Contact: 00 46 709 60 07 85

What the buyers said…

  • Helen Stringer, assistant buyer for women’s brands at Urban Outfitters

Stockholm Fashion Week is becoming an increasingly important part of the buying calendar as Scandinavian brands continue to grow in profile. My favourite was Back - it was a really bold collection. Carin Wester and Whyred were also extremely strong, with intelligent use of texture and pattern.

  • Adrian Gibson, buyer for men’s casual and contemporary at Harvey Nichols

For quite a small country there is a great offering - it’s up and coming. I liked J Lindeberg, Tiger of Sweden and Whyred. The Whyred collection offered a total look, it was quite ‘Harvey Nichols’ with its prints and layering, and mixed sportswear and tailoring, which is a big thing for us this spring 14.

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