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Swedish talent to be Re Presented

Trade body Business Sweden and sales agent Make Lemonade Agency have collaborated to create Re Present, an initiative aimed at raising the profile of Swedish design talent in the UK.

Kicking off during London Fashion Week this September at the ICA, brands such as Minimarket, Dagmar (pictured), Back by Ann-Sofie Back and Altewaisaome will exhibit to buyers and press in a temporary showroom. With plans afoot to take the touring show around the globe, the brands will be hoping the world sees the need for Swedes.

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