These men’s and women’s brands will help your summer sales go swimmingly.
Short-order young fashion brand Motel has launched its first full swimwear collection for spring 15. Just like its diverse and directional clothing offer, there are more than 200 holiday pieces and more than 75 mix-and-match separates, including bikinis, swimsuits and pool-side clothing such as crop tops, kaftans and loose tops.
Wholesale prices range from £5.80 for bikini bottoms to £17.31 for a kimono cover-up.
- 020 3137 6640 motelrocks.com
Women’s clothing brand Issa has dipped its toe into the holiday market, with its first swimwear designs launching from pre-spring 15. Produced by Portuguese swim specialists Sol Praia, one- and two-piece swimwear in bandeau and halterneck shapes is joined by light beach cover-ups and kaftan-style tops, playsuits and throw-on maxi dresses. An abstract animal print and a bold geometric pattern stand out, alongside simple colour-blocked options in turquoise, coral and crisp white.
Wholesale prices range from £23 for bikini bottoms to £152 for beach dresses.
- 07583 038659 issalondon.com
This British brand caters for women with a larger bust, creatinga wide range of flattering styles including bikinis, swimsuits and beach-ready tunics in retro shapes. Colours for spring 15 are punchy and bright, while statement patterns include a leopard print edged with tropical florals and
a shimmering metallic offer. Stockists include Harrods, Selfridges and Harvey Nichols.
Wholesale prices start at £30 for bikini tops and £40 for bikini bottoms. One-pieces are from £71, tunics £108.
- 020 7729 6788 lazul-london.com
Lily and Lionel
Stockists of Drapers’ Accessories Brand of the Year Lily and Lionel will be pleased the London-based scarf specialist has expanded its collection with holiday clothing and swimwear for spring 15. Continuing with its signature prints and patterns, the debut range offers a full holiday wardrobe, including two-piece bikinis with side tie bottoms, one-piece swimsuits, light beach scarves and breezy kimono jackets. The brand is working with swimwear manufacturer Gottex to create its luxury range.
Wholesale prices range from £47 for a bikini (£25 for a top, £22 for a bottom) to £58 for swimsuits.
- 020 8371 9574 lilyandlionel.com
Up-and-coming label Auria London brings a fresh and young approach to the swimwear arena, blending fashion-forward prints with an ethical ethos. Designed and manufactured in England, the swimwear is made using 100% recycled polyamide, which is produced from old fishing nets and carpets. A wide range of silhouettes includes both low- and high-waisted bottoms, skimpy bandeau tops and retro balcony bras, while off-the-shoulder crop tops and body-con swim dresses are new-season additions, all in punchy pastel shades and prints.
Wholesale prices range from £22 for side-tie bikini bottoms, £33 for an underwired bikini top and £60 for a one-piece swimsuit.
- 07858 311272 auria-london.com
A rising star in the men’s swimwear market and winner of the UKFT Rise award for 2014, Òkun creates swimming shorts emblazoned with vibrant prints and patterns inspired by Africa. For spring 15 there are traditional woven patterns from Ethiopia, South African shweshwe prints, Congolese Kuba-style geometrics and a fun hand-drawn leaf print. Shorts come in three lengths in three styles: the short and loose drawstring boxer, a smarter mid-length tailored cut and a longer boardshort for men, with wholesale prices from £25 to £35. Òkun’s first women’s tie waistband short is added to
the collection for spring 15.
- 07958 306420 okunbeachwear.com
With colourful prints and patterns high on the agenda for menswear next spring, buyers should check out Frescobol Carioca’s new collection of Brazil-inspired swim shorts for men. Graphic beach scenes and palm trees in bold but accessible shades of blue are the key styles, with the UK brand’s neatly tailored short silhouette, featuring adjustable side button fastenings and zipped fly, promising to catch everyone’s attention.
Wholesale prices start at £83.
- 020 7792 5049 frescobolcarioca.com