We asked big players in the menswear market how London Collections: Men will change the buying scene.
Buying director at premium indie Sarah Coggles
I think it’s great that it’s been given its own time away from women’s week in September. Previously men’s budgets were all spent up [by then] and so the shows weren’t relevant. I also think now it pushes the London designers to the front of buyers’ minds, which is great for the UK.
Buying manager for men’s designerwear, formalwear and accessories, Selfridges
For British designers it bodes really well commercially to have buyers see the London shows earlier in the global calendar. Ultimately, the earlier the collections are seen, the more budget stockists have to spend on them. For buyers it’s great to have room to breathe around the London shows and the previous set-up for menswear always felt a little late, and a little rushed. My team and I are writing orders all year round, but it’s great to kick off the season with home-grown talent. I think the introduction of the showcase will naturally instil patriotism in UK buyers and encourage us all to buy more British – that’s the hope.
Menswear buyer at etailer My-Wardrobe.com
The new London Collections: Men is a fantastic move from the BFC to really give British menswear the visibility platform it deserves. We have so many strong brands working in this country and they will benefit greatly from being able to showcase their collections right at the start of the menswear buying season. I’m really looking forward to seeing some of my long-cherished brands’ first-ever on-schedule catwalk shows.
Buying director at menswear etailer Mr Porter
Kick-starting the menswear calendar will mean there will be far better opportunity for buyers to buy from London names both in terms of having finances available and space within product categories – previously showing way after the other shows has meant budget is often spent. In essence it could mean more opportunity for some younger names to be picked up but they will still need to show the commercial clout expected when up against the Italian and French catwalk stalwarts. Ultimately London Collections: Men is a positive addition to the calendar and it’s great that the spotlight will be on London menswear for more than a day.
Menswear buyer at mini-chain Matches
It’s certainly refreshing to have the chance to view the London collections at the start of the season, with our budgets still intact, before we head to the European shows – and this should allow buyers to provisionally commit to more orders from the capital’s designers. I’m excited to see which designers will have risen to the challenge of showing alongside the international menswear shows and it will most definitely affect how I buy for the season.