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The Berlin Shows Preview: Q&A

Jörg Wichmann, chief executive, Panorama.

Why should buyers visit the show?
Panorama presents a vital overview of market-leading fashion brands, from international women’s and men’s collections to shoes and accessories.

Why should brands exhibit?
For labels of a certain size and market status, Panorama offers a great environment and an audience of more than 40,000 visitors from more than 93 nations.

What’s your top tip for visitors?
Enjoy the summer and relax in Berlin’s Tiergarten district. If it rains, visit the David Bowie exhibit at Martin-Gropius Bau or the new concept shopping mall Bikini Haus.

Where’s the best place to eat?
Katz Orange, on Bergstrasse, does seasonal and creative upmarket comfort food.

Where should visitors go in the evening?
There is a lot going on at the show itself including entertainment, a barbecue and World Cup semi-final screenings.

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