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The Berlin Shows Preview: Q&A


Why should buyers visit Seek?
About 120 collections will be presented. The high proportion of menswear brands, around 90%, is one of the show’s calling cards.

Why should brands exhibit?
We present established brands alongside new labels. The low-key, homogeneous design of the stands puts the focus squarely on the brands and eases communication with buyers.

What’s your top tip for Berlin?
During the summertime, it’s simple - do everything outdoors.

Where would you recommend staying?
Michelberger Hotel. It’s in an old factory in east Berlin.

Where should people head in the evening?
Have a beer and burger at Parker Bowles in Kreuzberg and afterwards dance to hip-hop at the Prince Charles nightclub.

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