Why should buyers visit Seek?
About 120 collections will be presented. The high proportion of menswear brands, around 90%, is one of the show’s calling cards.
Why should brands exhibit?
We present established brands alongside new labels. The low-key, homogeneous design of the stands puts the focus squarely on the brands and eases communication with buyers.
What’s your top tip for Berlin?
During the summertime, it’s simple - do everything outdoors.
Where would you recommend staying?
Michelberger Hotel. It’s in an old factory in east Berlin.
Where should people head in the evening?
Have a beer and burger at Parker Bowles in Kreuzberg and afterwards dance to hip-hop at the Prince Charles nightclub.