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This week’s hero - Asos Black x Puma

Pointing the way to the most important products, people, stories and shows in fashion right now.

Collaborations attached to sportswear brands may not be particularly new, but the Asos Black x Puma project, unveiled in Berlin at the same time as the recent trade shows, marks the first time the German giant has ever lent its name to a line designed by the other party.

And they’ve done a cracking job, with strong tailored pieces like this blazer, which blends sporty detailing and technical fabrication. Retailing at Asos-friendly prices (T-shirts are £20), it’s a refreshingly smart, simple and well-considered collaboration. 

www.asos.com

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